As an SME, how can you get started with trends and innovation?

In February, I got to be on the podcast with Elke Spinnewyn of spinwise digital. Her question was clear: How can you as an SME get started with trends and innovation? How do you future-proof your business?

During this particularly fun conversation, I got to talk about what trends I'm watching and why a flexible mindset is important in this regard.

The conclusion is very clear: Playing with trends is pure gold for SMEs.

So I didn't have to think long when I was asked what are the two most important areas of innovation right now? Digitalization and corporate culture. 

Would you also like to know what this means for your business or where the opportunities lie?
Then don't hesitate to contact me.