Doing Business by Doing Good

For the past 2 weeks, it was that time again! Like last year, I got to speak in front of 2 groups of motivated students participating in the BFM circular challenge organized by the The Hague University of Applied Sciences. In collaboration with educational institutions from Belgium and the Netherlands, these students will work to analyze a prototype and also create a plan to bring this product to market.

This year's topic was how companies can make an impact on the world and even the planet by incorporating this into their business model.

Using the theme of sneakers as a starting point, we delved into the world of sneaker brands and how these organizations are contributing their "shoe" to "sustainability" and "circularity. Concepts that are impossible to imagine today in our world dominated by mass consumption.

The circularity gap report gave these students an idea of what actions we can and should take.